The Marketing Bureau

By Scott Esmond
First Published on www.imediaconnection.com

Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay.  Read more >>

Building a Business to Thrive Online and Offline
by Bill Post
First Published on www.marketingprofs.com

You don't have to travel far to get to the world's largest shopping mall. In fact, it's on your computer screen. You can find any product you want or any service you need. And you can do it anytime that's convenient. Of course, I'm talking about the Internet. Read more >>

By Geoffrey James
First Published on www.bnet.com

Here’s a list of real-life remarks that real-life bosses said in real-life business situations.  If I recall correctly, most of these came the personal experience of my good friend Larry Jacobs, although some may have come from other lists on the web. In any case, the list contains some true classics: Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published January 2005

Whether it was the Sony Store assistant # 1 who said “They are on a Qantas flight arriving this afternoon and we’ll have it for you by tomorrow”. Or the Sony Store Assistant #2 who, on the same day, said “There’s no way you’ll have it until January”. Or the Sony Store Assistant #3 who said of each of those statements “Who told you that?”  Read more >>