The Marketing Bureau

By Nicholas Watkiss

There have been a number of books in recent years suggesting that successful business is like warfare, e.g.  Mark McNeilly’s “Sun Tzu and the Art of Business,” and likening business leaders to successful generals. But while both business and warfare require leadership, the type of leadership required is very different. Leadership in battle takes place in extreme conditions, but leadership in business and commerce is not a life or death struggle. Read more >>

First Published on www.gtms-inc.com

As many of you know, we are passionate supporters of strategic planning. We believe your sales and marketing success depends on it. We believe in a well-built strategy that tightly integrates the sales and marketing process and consistently communicates a company's position (who you are, what you do, and why you) in your market. And, we believe a strategy based on the knowledge your target market is not everyone, your product/service does not do everything, and you do have competition will win every time—especially when executed flawlessly, consistently, and as planned.  Read more >>

By Nicholas Watkis

For over seven hundred years the Roman army, both Republican and Imperial was very successful in the majority of its campaigns. That success was despite the fact that for much of the time the Roman army did not have superiority in numbers or in weapon technology to its adversaries. The great strength of the Roman Army lay in its superior organization, command structure, logistics, training and leadership. It was said of the Roman army that its “drills were bloodless battles; its battles bloody drills.”(Josephus, - “The Jewish War”). Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive
First published March 1999

During the past decade or so, the subjects of marketing, relationship marketing, customer service, excellence, TQM, ISO, stakeholderism and a whole lot of other stuff have rapidly gained ground on the battlefield of business and management thinking, learning and writing. Read more >>