The Marketing Bureau

How Can email Marketing Help Your B2B Start-up Succeed?  
By Megan Feltes
First Published on B to B Online

Timely, direct and effective communication is essential to the success of any startup. Email marketing fits the bill unlike any other marketing tool. The email channel has evolved beyond the typical e-newsletter. Now campaigns with videos, surveys and other rich media content give burgeoning companies the edge they need. It is also relatively inexpensive—something that is always important to a new company.  Read more >>

QR Codes & Social Media Have Little Impact for Shoppers
By Ted Mininni
First Published on www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2011

Question:  

Notwithstanding this prolonged economic struggle in which the world is still engaged, how many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price? Think carefully. Answer honestly. Yes, I am aware of the “cheap is chic” trend that is prevalent right now but are you really a part of that? Read more >>

by Alex Goldfayn 
First Published on hbr.org

I've spent the week in Las Vegas at the Consumer Electronics Show (CES), where billion-dollar companies unveil multi-million-dollar products looking for mainstream popularity, and where start-ups unveil ideas, looking for angles and angels. Read more >>