The Marketing Bureau

By Brian Monahan
First Published on www.imediaconnection.com

Advances in underlying technology and consumer adoption assure that the pace of change in the marketing industry will continue to accelerate. From our perspective sitting at the crossroads of technology, consumer behaviour, and marketing effectiveness, here are five trends worth watching. Read more >>

by Cath Everett
First Published on www.mycustomer.com

United Kingdom - The digital video advertising sector is expected to grow by 22% this year as marketers start joining ad agencies in increasingly shifting expenditure away from TV commercials. Read more >>

The Upsides and Pitfalls of Celebrity Brands
First Published on knowledge@wharton

United States - A little over 25 years ago, Kmart teamed up with Jaclyn Smith, the onetime Breck Shampoo Girl and star of TV's Charlie's Angels, for an exclusive line of fashionable, reasonably priced clothing and accessories. Read more >>

"Teach a man to avoid phishing, and you protect him for a lifetime."
(Not-so-ancient proverb)

First Published on www.subscribermail.com

In recent weeks, many email users have received messages from one or more well-respected organizations alerting them to be on the lookout for an increased amount of Spam and/or targeted phishing attempts.  Read more >>