The Marketing Bureau

by Joan Schneider and Julie Hall
First Published on hbr.org

As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their “revolutionary” products. After listening politely, we ask about the research supporting their claims. The classic response? “We haven’t done the research yet, but we know anecdotally that it works and is totally safe.” We’ve been fielding these calls for so long that we can often tell from one conversation whether the launch will succeed. Read more >>

By Jody Glickman
First Published on hbr.org  

It may come as news to some (young) people, (Ed – and a few of us oldies too!) but business and pleasure are not synonymous.  Read more >>

...a Revolution or a Ruse?
First Published on Knowledge@Wharton

Programs like Twitter, Facebook and LinkedIn have become a popular way for families and groups of friends (or groups of strangers) to share information and organize their lives. Now corporations are hoping they can tap into those capabilities as a way to improve employee productivity, collaboration and communication on the job -- and a long line of software vendors, such as Cisco, SAP, Oracle, Microsoft, IBM and Salesforce.com, along with upstarts like Yammer, are hoping to position themselves as the platform to integrate social networking and business processes.  Read more >>

Why It's Important and How to Do It
by Georgia Christian
First Published on www.marketingprofs.com

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales. In email marketing, the more relevant your campaign is, the better the response and the greater the conversions.  Read more >>