The Marketing Bureau

by Rafi Mohammed  
First Published on hbr.org

A few years ago I gave a speech to a national association of printers. I was discussing the standard pricing technique of allowing customers to choose how much to pay by offering good, better, and best versions of a product. Read more >>

5 Ways to Fit Marketing into Your Schedule
by Carolyn Higgins
First Published on www.bplans.com

Oh – I’m guilty of it too. We get caught up in the day-to-day of our work; answering phone calls, putting out fires, payroll, inventory, life…. But the fact is, the long-term success of any business is dependent upon finding the time to invest in the future. And one of the surest ways to insure your business will be around for the long-haul and continue to grow and flourish is to implement and use a marketing plan (and a system).  Read more >>

Does It Make Sense for You?
by Mike Etzinger
First Published on www.marketingprofs.com  

This article explores the benefits of outsourcing marketing tasks such as graphic design, Web design, and Web development. Written specifically for B2B organizations of roughly 100 employees and a relatively small marketing footprint, it summarises some areas that need to be considered when determining whether to outsource graphic design, branding, or multimedia work to an agency. Read more >>

By Mitch Wagner,
Editor in Chief  The CMO Site

Old institutions can be slow to embrace new technology, and there are few institutions older than the Roman Catholic Church. So a recent message from Pope Benedict XVI was surprising for its nuance and insight into the Internet and social media. And the Pope's message is relevant to marketers.    Read more >>