The Marketing Bureau

The Upsides and Pitfalls of Celebrity Brands
First Published on knowledge@wharton

United States - A little over 25 years ago, Kmart teamed up with Jaclyn Smith, the onetime Breck Shampoo Girl and star of TV's Charlie's Angels, for an exclusive line of fashionable, reasonably priced clothing and accessories. Read more >>

"Teach a man to avoid phishing, and you protect him for a lifetime."
(Not-so-ancient proverb)

First Published on www.subscribermail.com

In recent weeks, many email users have received messages from one or more well-respected organizations alerting them to be on the lookout for an increased amount of Spam and/or targeted phishing attempts.  Read more >>

By Andrew Wilson
First Published on www.marketingmag.com.au

We all recognise that consumers are savvier than ever. And those that aren’t – well, they’ve probably got savvy friends influencing them more than ever.  Read more >>

First Published on www.imediaconnection.com  
By Spencer Kollas

As I was flying to see a client across the country this past week, I had some time to think. It was my birthday (I was turning "28") and I began thinking about what it was about birthdays that I liked so much.  Read more >>