The Marketing Bureau

That Create Preference, Not Just Parity
by Tim Riesterer
First Published on www.marketingprofs.com

A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to create preference. Unwittingly, it appears, companies are creating value parity-positions, not value propositions. Read more >>

First Published on www.marketingmag.co.uk  

LONDON - In their quest to hardwire responsible practices into their marketing activities, brands are looking to outsiders for guidance on their products and campaigns.  Read more >>

by Ariana Green  
First Published on www.hbr.org

Many people turn to networking when they're looking for a job, but the best time to build your network is before you need something; and the best time to keep that network strong is always. But what is the best way to do that? Simply collecting business cards and attending events may expand your number of contacts, but does not increase the likelihood that those contacts will benefit you in the future. To reap the benefits of networking when you need them, you must know how to make your network work for you, and how you can work for your network. Read more >>

And Make More Sales!
by Dean Rieck
First Published on www.marketingprofs.com

If you're using direct marketing to sell your products and services, then you know that it's all about making an offer. But are you testing your offers to find out what work best?

Did you know there are many ways to present an offer that can boost your response and increase your sales? There are hundreds of offers and thousands, perhaps millions, of offer variations you can test. However, some offers are proven winners.

Here are 59 of them. Read more >>