The Marketing Bureau


Specialist Marketing & Communications Resourecs

26

Jun

5 Ways To Market To Gen-Y



by Tim Hare 
First Published on marketingprofs.com  


Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993. I'm sure you've heard about how sizable the Gen-Y demographic is: 80 million consumers and $200 billion in spending power. The consumers of Gen-Y clearly have and will continue to have an impact on every market, from online retail to the automotive industry.  Read more >>

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20

Jun

Video Marketing :: Short & Sweet



By Jon VanZile
First Published on
btobonline.com

Eric Wittlake, director of media for digital marketing company Babcock & Jenkins, has a word of advice for companies considering making a video as part of a b2b marketing campaign: "You can have a 30-minute video; just say everything you want in the first two minutes".  Read more >>

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25

May

Ad Campaign Smackdown. Facebook vs Google



By Eric Sherman
First Published on inc.com


If you're still betting on display ads, here's where to go for more bang for your buck. Read more >>

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22

May

The Best Times To Post on Social Networks



By Jason Fell
First Published on entrepreneur.com


Managing social media for your business can be a tricky endeavour. Which pictures should you share on Facebook? What industry news should you tweet about on Twitter? What topic should you blog about on Tumblr?  Read more >>

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