The Marketing Bureau

By Steven Howard
First Published in Steven Howard’s
“Monday Morning Marketing Memo”

Numerous reports are showing that Chief Marketing Officers (CMOs) in major organizations are feeling overwhelmed these days trying to cope with the escalating rise of social media marketing. I suspect most small business owners (SBOs) are feeling the same way, or worse, especially those who are effectively their own chief marketing officers. Read more >>

First Published on www.tvnz.co.nz

As unions bunkered down for a process of arbitration with Qantas, the airline faced a new PR disaster over a Twitter campaign. Read more >>

Heinz Turns Facebook Flub Into Engagement Flurry
By Christopher Heine 
First Published on www.clickz.com

United States - Heinz has increased its Facebook likes by 40,000 since telling the New York Times three weeks ago that it would exclusively sell a new product for a limited time on the social site. For social media marketers, it seemed like a brilliant play. But then a major hiccup ensued earlier this week. Read more >>

By Paul Gillin
First Published on www.btobonline.com

The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It's also got the staff hopping to maintain the coveted top position.  Read more >>