The Marketing Bureau

by Tim Hare 
First Published on marketingprofs.com  

Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993. I'm sure you've heard about how sizable the Gen-Y demographic is: 80 million consumers and $200 billion in spending power. The consumers of Gen-Y clearly have and will continue to have an impact on every market, from online retail to the automotive industry.  Read more >>

By Jon VanZile
First Published on btobonline.com

Eric Wittlake, director of media for digital marketing company Babcock & Jenkins, has a word of advice for companies considering making a video as part of a b2b marketing campaign: "You can have a 30-minute video; just say everything you want in the first two minutes".  Read more >>

By Eric Sherman
First Published on inc.com

If you're still betting on display ads, here's where to go for more bang for your buck. Read more >>

By Jason Fell
First Published on entrepreneur.com

Managing social media for your business can be a tricky endeavour. Which pictures should you share on Facebook? What industry news should you tweet about on Twitter? What topic should you blog about on Tumblr?  Read more >>