The Marketing Bureau

Basic Definitions for Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales

We came across the following item on some basic marketing and marketing related definitions that we thought was worth sharing with you. Whilst we might get a bit picky on some of the finer points of these definitions, they are, in our view, fundamentally sound and may well prove helpful to some who struggle with these concepts. Read more >>

First Published on www.marketingmag.co.uk 

'Refresh Project' 

Pepsi’s corporate social responsibility (CSR) activity surrounding the BP oil leak in the Gulf of Mexico has been hailed as a benchmark by industry experts.

The activity, part of its Refresh Campaign, allows consumers to vote online, from 2 August, for ideas to refresh the Gulf. Read more >>

By Michael Carney

Much of today's marketing is aimed at the younger end of the population. Popular trading demographics include 20-39s, 20-44s 18-39s or 18-49s. If your target audience is really skewing older, you'll daringly opt for those aged 25-54. Talk about covering all the bases.  Read more >>

Three Things You Need To Know
First Published on www.marketingprofs.com

Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, or even the writing," he says at MarketingProfs, "but these websites aren't right, because they fail to connect with customers in any meaningful way."  Read more >>