The Marketing Bureau

First Published on www.marketingmag.co.uk 

'Refresh Project' 

Pepsi’s corporate social responsibility (CSR) activity surrounding the BP oil leak in the Gulf of Mexico has been hailed as a benchmark by industry experts.

The activity, part of its Refresh Campaign, allows consumers to vote online, from 2 August, for ideas to refresh the Gulf. Read more >>

By Michael Carney

Much of today's marketing is aimed at the younger end of the population. Popular trading demographics include 20-39s, 20-44s 18-39s or 18-49s. If your target audience is really skewing older, you'll daringly opt for those aged 25-54. Talk about covering all the bases.  Read more >>

Three Things You Need To Know
First Published on www.marketingprofs.com

Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, or even the writing," he says at MarketingProfs, "but these websites aren't right, because they fail to connect with customers in any meaningful way."  Read more >>

Australian Tourism Industry Acknowledges New Zealand’s Marketing Supremacy
First Published in www.marketingmag.com.au

Over half the Australian tourism industry rates New Zealand its fiercest competitor, with the most successful marketing campaign in the past 12 months, according to the Tourism Futures Roy Morgan industry survey. Read more >>