The Marketing Bureau

by Dwight Whitney
Originally published in NZ Marketing January-February 2011

Jucy rentals isn’t just a tourism business. It’s a marketing company. And, if co-founder, chief executive and recently crowned Ernst & Young entrepreneur of the year Tim Alpe has his way, it’s only just getting started. Dwight Whitney discovered how savvy marketing, a desire for innovation and a sassy dame by the name of Lucy helped his company rise above the rentals rabble Read more >>

by Catriona Pollard
First Published on www.marketingmag.com.au  

Whatever your business or area of expertise, in the growing online world in particular, the writing of articles that both demonstrate as well as disseminate your knowledge and skills is an increasingly effective (and cost effective) way to garner attention (and credibility) for your business. The following article from Catriona Pollard expands on the point. Read more >>

by Helen Laird
First published on www.marketingprofs.com

Thanks to the Internet, many more promotional avenues are available to event organizers than ever before, all at a fraction of the cost of traditional offline media and much easier to track and measure. But how do you decide which avenue is best for you? Will it be the increasingly popular social media? Or perhaps a dedicated page on your website?  Read more >>

....Real Time Brand Conversations, Says IBM
by Matthew Chapman
First Published on www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>