The Marketing Bureau

What is it and Why is it Important?
By Laura Lake
First Published on www.about.com

Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline. Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated marketing helps by optimizing the spend whether online or offline and putting the right number of dollars towards the most effective approach.  Read more >>

By Ariel Geifman
First Published on www.imediaconnection.com

While everybody buys toothpaste, and so many of us fly, drink sodas and buy car insurance, I never had to buy project management software or a computer backup system and I don’t get excited by servers with 99.9% reliability.  I am simply not the right kind of audience for these products and services.  Still, I often stumble across these ads and promotions which have absolutely zero chance of influencing any purchasing decision.

This needs to stop. Read more >>

.... Good or Evil?

By Natalie Brandweiner
First Published on www.mycustomer.com

As Air New Zealand becomes the latest firm to implement a 'share and earn' scheme, MyCustomer.com debates the trend.  Read more >>

Urges Facebook's Everson
by Arif Durrani,
First Published on www.marketingmagazine.co.uk

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York. Read more >>