The Marketing Bureau

....Marketers Turning A Blind Eye
by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - Fewer than one in eight marketers have developed a connected TV strategy even though global sales are set to reach 123 million units over the next three years. Read more >>

In The Minds of Brands, Finds Study
by Sarah Shearman,
First Published on www.marketingmagazine.co.uk

United Kingdom : Seven out of 10 marketers believe their CEO understands the importance of social media, while nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas Media Social.  Read more >>

By Amielle Lake
First Published on www.imediaconnection.com

The marketing community has an infatuation with fans -- that is, the kind of fan that simply clicks a button on Facebook. Some now believe the bloom is off the rose. I concur. Roughly 70 percent of Facebook users say that they do not want to be advertised to by businesses that they are fans of. So, why lust after something that won't pay?  Read more >>

by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - The UK’s top etailers are struggling to engage customers with dynamic and relevant content, and a fifth of online retailers fail to communicate with customers over email at all, even after they have actively signed up to receive emails. Read more >>