The Marketing Bureau

by Helen Laird
First published on www.marketingprofs.com

Thanks to the Internet, many more promotional avenues are available to event organizers than ever before, all at a fraction of the cost of traditional offline media and much easier to track and measure. But how do you decide which avenue is best for you? Will it be the increasingly popular social media? Or perhaps a dedicated page on your website?  Read more >>

....Real Time Brand Conversations, Says IBM
by Matthew Chapman
First Published on www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

....Marketers Turning A Blind Eye
by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - Fewer than one in eight marketers have developed a connected TV strategy even though global sales are set to reach 123 million units over the next three years. Read more >>

In The Minds of Brands, Finds Study
by Sarah Shearman,
First Published on www.marketingmagazine.co.uk

United Kingdom : Seven out of 10 marketers believe their CEO understands the importance of social media, while nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas Media Social.  Read more >>