The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2002

“We at McKinsey no longer believe that western business needs to be told what to do. It simply needs to do it” President McKinsey & Co

Translation? Business isn’t hard to grasp. Good business isn’t much harder to grasp.

So why aren’t more business just getting on and doing it? Read more >>

First Published on www.marketing.about.com

Are you spending time marketing your product, but still not selling as much as you would like? Marketing Guide, Laura Lake shares some basics that too many businesses miss in trying to find the answer to this question Read more >>

In a small or medium sized business where resource can be scant and expertise limited, marketing is often avoided as a concept that is best suited to the corporates. In reality, marketing is a vital concept, philosophy and practice in any business of any type or size. The following 10 Tips are not the complete picture but should get you thinking about some of the things that really do matter in your business.

First Published on www.marketingsurvivalkit.com Read more >>

Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver

To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers.  Read more >>