The Marketing Bureau

William Fung and Vera Wang on the Implications of Going Global
First Published on Knowledge@Wharton

Vera Wang built a brand creating wedding-day fantasy gowns for celebrities and socialites. She became a household name, even to the average shopper, although her creations were often too expensive to hang in their closets. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published March 2009

Now, perhaps more than ever before, it is crucial that a business be truly market oriented if it is to survive, let alone thrive, in the current and anticipated economic climate. Read more >>

Brian H Meredith writes....

My professional hopes as a marketing practitioner are big ones. But simple ones. And not new ones. And as an eternal optimist, I will hold my breath – but not indefinitely. Read more >>

Marketing :: Investment or Overhead?  

Most Marketing activity is a costly waste of money.   It is worthless in the absence of a true market orientation. In a market oriented business, marketing represents an investment that generates an optimal return. Read more >>