The Marketing Bureau

Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver

To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers.  Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published September 2003

Recently, as I walked briskly through the suburban wilderness of the Albany Supa Centre on Auckland’s North Shore (and I was walking briskly - no-one in their right mind would want to spend a moment longer than necessary in this wasteland of tin sheds and concrete hangers posing as superstores) , the words of Bill Bryson* came to mind... Read more >>

...If The Plug For The Jug Is In The Bathroom
So there I was....

....a firm grip on a beautifully crafted piece of matt black graphite with equally well crafted cork grip on the butt end (that’s the end you hold). Attached to this expensive piece of space ace technology was a finely engineered (also matt black) fly reel. Read more >>