By Michael Carney
Much
of today's marketing is aimed at the younger end of the population. Popular
trading demographics include 20-39s, 20-44s 18-39s or 18-49s. If your target audience
is really skewing older, you'll daringly opt for those aged 25-54. Talk about
covering all the bases.
Read more >>
22
Jul
Don't Forget The Oldies
02
Jun
Changing Face of NZ TV Audience Measurement
By Michael Carney
As those of you with a MySky, MyFreeview or TiVo box in your homes will attest, viewing habits change significantly when you have a Personal Video Recorder (PVR). Time-Shifted Viewing (whether by a few seconds or a few weeks) becomes your primary television-watching method -- "live" television is a rarity. Read more >>
Comments
Cathy Parker commented on 03-Jun-2010 03:00 PM
As a MySky owner I would back your comments - to the extent that often when a program that I want to watch is on live I will watch a prerecorded program so I can then watch the "current" program on MySky and Zap the ads! rather than having to sit through them.
On the other side I probably do watch more TV as I now don't miss episodes because I am out or tied up as I record them all.
06
May
Google Top Brand in Millward Brown Study
New York—Google is the No. 1 brand in Millward Brown Optimor's ranking of the top 100 most valuable global brands, with an estimated brand value of $114 billion. Read more >>
Comments
Post has no comments.05
May
The Key to Effective Advertising?
Use Analytics to Make It Personal
by Dr. Michael Haydock
First Published on www.marketingprofs.com
There's a funny scene in the television series Mad Men. Advertising executive Don Draper is having a tough time with the president of Belle Jolie lipstick, a prospective client. The makeup mogul rejects Draper's proposed advertising campaign. Draper persists, however, and the executive finally comes around to Draper's way of thinking. "Nice work," Mr. Lipstick says. "I think you may be right about this." "We'll never know, will we?" Draper coolly replies. "It's not a science." Read more >>
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