The Marketing Bureau


Specialist Marketing & Communications Resourecs

15

Mar

Nine Ways to Test an Entrepreneurial Idea


By Scott Anthony
First Published on hbr.org


My sister Michelle has quite the entrepreneurial resume. About 10 years ago, she took her academic knowledge of language acquisition and tied it to her (then burgeoning) knowledge of parenting to create a novel way for people to teach hearing infants and toddlers to communicate via sign language.  Read more >>

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27

Sep

Small Business : How To Do Market Research


The Basics

By Lesley Spencer Pyle
First published on www.entrepreneur.com


Is your business a product in search of a customer? Use these tips to create a product or service customers will clamour for.  Read more >>

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09

Sep

Consumer Strategies for Saving Money



Now that the recession is largely over, Nielsen has released a study that has assessed whether consumers are ready to start spending money again.
 Read more >>

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09

Sep

Product Placement Acceptable To Audiences


In Exchange For Cheap TV

by Cath Everett
First Published on www.mycustomer.com 


U.K. - Although three out of five UK consumers would be prepared to accept product placements in exchange for free or cheaper premium TV programmes, the market is only ever expected to add to rather than replace traditional advertising. Read more >>

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