The Marketing Bureau

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

Brian H Meredith writes : Ask a dozen marketing practitioners to define Marketing and you will get a dozen different answers. I have recently encountered the following "approved" definitions of Marketing and Marketing Research from the American Marketing Association. Other than the perhaps not surprising observation that the definition of Marketing Research is more than twice as long as that of Marketing, I wonder what your thoughts are - do share them. Read more >>