The Marketing Bureau

Basic Definitions for Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales

We came across the following item on some basic marketing and marketing related definitions that we thought was worth sharing with you. Whilst we might get a bit picky on some of the finer points of these definitions, they are, in our view, fundamentally sound and may well prove helpful to some who struggle with these concepts. Read more >>

There is only one place money comes from – customers. So, everything your business is, says and does must be geared towards that source.

That was the message delivered in entertaining fashion by The Marketing Bureau CEO, Brian H Meredith, to a full house of more than 130 people at a free marketing seminar in Silverdale’s Rotary House last week. Read more >>

Why Marketers Need a Multi-Disciplinary Approach
First Published on knowledge.smu.edu.sg

Apple's recent launch of the iPad was met with much hoopla. When the product was first announced in January, some critics called it “underwhelming”, even “stupid”, while for the others, the brand could do no wrong. Nevertheless, Apple was entering into a new product category and analysts were in two minds about how it would fare. On the one hand, the iPad seemed like a larger version of an older product, the iPod Touch. On the other hand, it seemed to offer a more immersive experience because of its larger screen. 

Be that as it may, more than 500,000 iPads were sold within the first week of its launch. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published September 2002

Question: How many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price?

Answer:  I am pretty sure I am right when I speculate that your answer is “not many”. Read more >>