The Marketing Bureau

by Mitch Joel
First Published on hbr.org  

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of the brand's actual advertising performance? What if everything you have been bringing to the table could be debunked with a simple multivariate testing regimen? What if, in short, what your company really needs is not a marketer, but a data scientist?  Read more >>

by Jack Trout
First Published on Forbes.com  

Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Read more >>

By Mike Hennessy
First Published on imediaconnection.com

It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>

How To Have 20/20 Foresight
by Nicholas Watkis
First Published on mycustomer.com

Management will often see what it wants to see but be blind and in denial of the true situation. So how can you better understand the business environment? Nicholas Watkis explores.  Read more >>