The Marketing Bureau


Specialist Marketing & Communications Resourecs

28

Jun

Marketing 101



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published August 2012


Someone wants/needs something.   Someone else is willing and able to provide it.   The cost of meeting the need/want is $1.   The buyer is prepared to pay $2 to acquire it.   The difference is $1.   That is gross profit.   So there you have it.   The definition of the business concept.And the Marketing Concept. Yes, The Concepts are the same. Read more >>

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30

Apr

Marketers Let Your Egos Go



by Mitch Joel
First Published on hbr.org  


What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of the brand's actual advertising performance? What if everything you have been bringing to the table could be debunked with a simple multivariate testing regimen? What if, in short, what your company really needs is not a marketer, but a data scientist?  Read more >>

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22

Apr

Peter Drucker on Marketing



by Jack Trout
First Published on Forbes.com  


Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Read more >>

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19

Apr

Customer Service the New Marketing



By Mike Hennessy
First Published on imediaconnection.com


It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>

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