The Marketing Bureau


Specialist Marketing & Communications Resourecs

20

Aug

Marketers Flunk The Big Data Test



by Patrick Spenner and Anna Bird
First Published on hbr.org


The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. Read more >>

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15

Aug

Marketing (And Business) 101



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published August 2012


As times continue to be tough and challenging for many businesses and marketplaces  appear to becoming ever more complex, it might be appropriate to offer a timely reminder of the core principles of marketing. And business. Read more >>

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18

Jul

Think. And Win.



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published May 2008


I spend at least a couple of hours a week sitting in Air New Zealand’s Koru Lounges around the country waiting to board flights. It is an enlightening, if not an enlivening, experience. Read more >>

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04

Jul

Don't Worry. Everything Is Fine.




By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published February 2012


Marketing isn’t broken. Read more >>

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