The Marketing Bureau

By Steven Howard
First Published in Steven Howard’s
“Monday Morning Marketing Memo”

Numerous reports are showing that Chief Marketing Officers (CMOs) in major organizations are feeling overwhelmed these days trying to cope with the escalating rise of social media marketing. I suspect most small business owners (SBOs) are feeling the same way, or worse, especially those who are effectively their own chief marketing officers. Read more >>

Heinz Turns Facebook Flub Into Engagement Flurry
By Christopher Heine 
First Published on www.clickz.com

United States - Heinz has increased its Facebook likes by 40,000 since telling the New York Times three weeks ago that it would exclusively sell a new product for a limited time on the social site. For social media marketers, it seemed like a brilliant play. But then a major hiccup ensued earlier this week. Read more >>

By Chuck Boyce
First Published on www.marketingplaninfo.com

Throwing together a marketing budget is easy but if you really want to ensure the success of a new enterprise you will take the time to do your homework and create a marketing budget that doesn’t just look good on paper but will really maximize your resources and revenues. Let’s take a look at a few tips for creating a great marketing budget Read more >>