The Marketing Bureau

by Matthew Chapman
First Published on www.marketingmagazine.co.uk

The sad passing of Apple co-founder and former chief executive Steve Jobs has seen him lauded for being a "visionary". His genius took Apple from the brink of collapse in 1997, to become one of the most influential companies in the world. Read more >>

by Dwight Whitney
Originally published in NZ Marketing January-February 2011

Jucy rentals isn’t just a tourism business. It’s a marketing company. And, if co-founder, chief executive and recently crowned Ernst & Young entrepreneur of the year Tim Alpe has his way, it’s only just getting started. Dwight Whitney discovered how savvy marketing, a desire for innovation and a sassy dame by the name of Lucy helped his company rise above the rentals rabble Read more >>

....Real Time Brand Conversations, Says IBM
by Matthew Chapman
First Published on www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

By James Rogers
First Published on www.btobonline.com

I still remember the first time it happened. I was interviewing a candidate for a marketing position, asking fairly routine questions. It was a pleasant, efficient exchange. Twenty minutes or so later, after I had mentally checked all the boxes, I was satisfied that the candidate was perfectly qualified. As I shook his hand and concluded the interview, I felt a pang of uneasiness in the pit of my stomach. In that moment, I knew I wouldn't hire him.  Read more >>