The Marketing Bureau

Building a Business to Thrive Online and Offline
by Bill Post
First Published on www.marketingprofs.com

You don't have to travel far to get to the world's largest shopping mall. In fact, it's on your computer screen. You can find any product you want or any service you need. And you can do it anytime that's convenient. Of course, I'm talking about the Internet. Read more >>

by Danyl Bosomworth
First Published on www.mycustomer.com   

As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix.Late last year Nielsen predicted that smart phones will be the dominant device by the end of 2011, so there’s certainly a reason to be taking this area more seriously. Read more >>

By Karen J. Bannan
First Published on www.btobonline.com

Achieving email engagement can feel a little like getting the attention of a busy bartender: It takes a lot of time and energy to be heard over all the other voices.  Read more >>

By Jonathan Salem Baskin
First Published on www.imediaconnection.com

The internet isn't a stand-alone experiential platform but rather a transitional or enabling tool for experience; it's for enabling actions that derive from and contribute to actions in the real world.  Read more >>