The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published September 1996

Brian H Meredith writes: The following Column was first published in 1996 and yet, as I reviewed its contents a few days ago, I was struck by how significant the issue that it addresses remains. Business (and indeed organisations of all types) commit significant resources to all things "marketing" and the overhwelming majority never subject any of it to independent assessment. Should they? Read more >>

....That Your Sales and Marketing Team Must Answer
By Robert Craven
First Published on www.mycustomer.com

We let our people in charge of sales and marketing (us or our employees) get away with murder. It's time to sort them out, says Robert Craven.   Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2003

“...the luxury of those sitting on the sidelines.” This is what John Nash’s (imaginary) boss says of “conviction” in the movie “A Beautiful Mind.” For those of us who choose to play rather than watch in the game of marketing, measurement, not conviction, belief or gut feel is the compass that must guide us. Read more >>

Does Your Marketing Have a Warrant of Fitness?

It is our experience and observation that very few organisations ever undertake marketing audits. For an aspect of organisational investment that is as significant as marketing, this is a surprise and an ongoing concern. (After all, you wouldn’t drive your costly pride and joy for several years and many thousands of kms without ensuring it is regularly checked and serviced). Read more >>