The Marketing Bureau

by Patrick Spenner and Anna Bird
First Published on hbr.org

The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published April 2003  

It is a fact that, every week in New Zealand, around $20 million is spent on Marketing. Both above and below the line, inside and outside the organisation, this level of investment in the development and protection of markets and customers continues week in, week out. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published September 1996

Brian H Meredith writes: The following Column was first published in 1996 and yet, as I reviewed its contents a few days ago, I was struck by how significant the issue that it addresses remains. Business (and indeed organisations of all types) commit significant resources to all things "marketing" and the overhwelming majority never subject any of it to independent assessment. Should they? Read more >>

....That Your Sales and Marketing Team Must Answer
By Robert Craven
First Published on www.mycustomer.com

We let our people in charge of sales and marketing (us or our employees) get away with murder. It's time to sort them out, says Robert Craven.   Read more >>