The Marketing Bureau


Specialist Marketing & Communications Resourecs

28

Jun

Meredith's Musings #7


Does Your Marketing Have a Warrant of Fitness?


It is our experience and observation that very few organisations ever undertake marketing audits. For an aspect of organisational investment that is as significant as marketing, this is a surprise and an ongoing concern. (After all, you wouldn’t drive your costly pride and joy for several years and many thousands of kms without ensuring it is regularly checked and serviced). Read more >>

Comments
Post has no comments.
Let us know your thoughts
Captcha Image

05

May

The Key to Effective Advertising?


Use Analytics to Make It Personal

by Dr. Michael Haydock
First Published on www.marketingprofs.com

There's a funny scene in the television series Mad Men. Advertising executive Don Draper is having a tough time with the president of Belle Jolie lipstick, a prospective client. The makeup mogul rejects Draper's proposed advertising campaign. Draper persists, however, and the executive finally comes around to Draper's way of thinking. "Nice work," Mr. Lipstick says. "I think you may be right about this." "We'll never know, will we?" Draper coolly replies. "It's not a science." Read more >>

Comments
Post has no comments.
Let us know your thoughts
Captcha Image

10

Feb

TMB Featured Service Line :: Brand Audit


If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

Comments
Post has no comments.
Let us know your thoughts
Captcha Image

13

Jan

TMB Featured Service Line :: Marketing Audit


Marketing Audit – Overview

At the core of an effective, targeted and relevant marketing planning process is the undertaking of a comprehensive marketing audit designed to provide a detailed picture of “where we are now”.

The primary Objective of TMB Marketing Audits is to increase the returns from, and/or reduce the costs of, a client's marketing investment. Read more >>

Comments
Post has no comments.
Let us know your thoughts
Captcha Image