The Marketing Bureau


Specialist Marketing & Communications Resourecs

08

Oct

15 Crunch Questions ....


....That Your Sales and Marketing Team Must Answer

By Robert Craven
First Published on
www.mycustomer.com

We let our people in charge of sales and marketing (us or our employees) get away with murder. It's time to sort them out, says Robert Craven.   Read more >>

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25

Aug

Measure Your Marketing. Or Die.


By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2003


“...the luxury of those sitting on the sidelines.” This is what John Nash’s (imaginary) boss says of “conviction” in the movie “A Beautiful Mind.” For those of us who choose to play rather than watch in the game of marketing, measurement, not conviction, belief or gut feel is the compass that must guide us. Read more >>

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28

Jun

Meredith's Musings #7


Does Your Marketing Have a Warrant of Fitness?


It is our experience and observation that very few organisations ever undertake marketing audits. For an aspect of organisational investment that is as significant as marketing, this is a surprise and an ongoing concern. (After all, you wouldn’t drive your costly pride and joy for several years and many thousands of kms without ensuring it is regularly checked and serviced). Read more >>

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05

May

The Key to Effective Advertising?


Use Analytics to Make It Personal

by Dr. Michael Haydock
First Published on www.marketingprofs.com

There's a funny scene in the television series Mad Men. Advertising executive Don Draper is having a tough time with the president of Belle Jolie lipstick, a prospective client. The makeup mogul rejects Draper's proposed advertising campaign. Draper persists, however, and the executive finally comes around to Draper's way of thinking. "Nice work," Mr. Lipstick says. "I think you may be right about this." "We'll never know, will we?" Draper coolly replies. "It's not a science." Read more >>

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