The Marketing Bureau


Specialist Marketing & Communications Resourecs

10

Feb

TMB Featured Service Line :: Brand Audit


If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

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13

Jan

TMB Featured Service Line :: Marketing Audit


Marketing Audit – Overview

At the core of an effective, targeted and relevant marketing planning process is the undertaking of a comprehensive marketing audit designed to provide a detailed picture of “where we are now”.

The primary Objective of TMB Marketing Audits is to increase the returns from, and/or reduce the costs of, a client's marketing investment. Read more >>

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