The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published May 2010

It’s the day before Good Friday and boy am I looking forward to the Easter break. The first quarter of 2010 has been a tough one for us. Not particularly due to the effect of the economic situation (although we have faced our challenges in this area as have most businesses in this country) but rather, because we have been striving to keep up with (and make sense of) what is nothing short of an explosion in weird and wonderful marketing and communications channels, driven, almost exclusively by online technology. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published October 2007

Someone wants/needs something.  Someone else is willing and able to provide it. The cost of fulfilling the need/want is $1. The purchaser is prepared to pay $2 in order to acquire it. The difference is $1. That is the gross profit. So there you have it. The definition of the business concept. No MBA required.

All that is now required is to do another transaction like that one. And another. And another. Whether you end up completing 10 or 10 million such transactions in a week, the core concept does not change.  Should never change.  Must never change. All that separates the Dairy owner from the CEO of a multinational corporate is scale. Nothing else. The concept is the same. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2010

Is it that we never learn? Or that we are slow learners? Or that we are engaged in a perpetual process of learning and unlearning? Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2009

Now, perhaps more than ever before, it is crucial that a business be truly market oriented if it is to survive, let alone thrive, in the current and anticipated economic climate. Let’s remind ourselves of a couple of core principles that reflect inescapable business truths: Read more >>