The Marketing Bureau

By James Rogers
First Published on www.btobonline.com

I still remember the first time it happened. I was interviewing a candidate for a marketing position, asking fairly routine questions. It was a pleasant, efficient exchange. Twenty minutes or so later, after I had mentally checked all the boxes, I was satisfied that the candidate was perfectly qualified. As I shook his hand and concluded the interview, I felt a pang of uneasiness in the pit of my stomach. In that moment, I knew I wouldn't hire him.  Read more >>

First Published on www.business.govt.nz

Here's a quick list of the ten most common marketing mistakes business owners make - plus tips for how to steer clear of them. Read more >>

By Paul Gillin
First Published on www.btobonline.com  

A friend of mine manages an auto dealership, and he tells me about how his industry is being turned upside down. A decade ago, he says, customers would occasionally show up carrying printouts from Consumer Reports. Beginning about five years ago, nearly everyone started coming in clutching lists of specs and prices downloaded from the Web. Some knew more about the cars they were considering than his own salespeople did.  Read more >>

....To be Left to the Marketing Department
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published August 2004

Some years ago I was travelling around the world on a business trip which included visits to Europe, UK, US and Asia. My baggage failed to arrive with me on any sector on the trip except the last one – must surely be something of a record? Read more >>