The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published Februrary 2007

It is sometimes said that we kiwis know the price of everything and the value of nothing.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published May 2007

As clients, colleagues and others who are unfortunate enough to spend any length of time in my company will know to their cost, I am prone to expounding, postulating and ruminating on the business and marketing concepts and their role, for good or evil, in life.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published February 2010

Two questions: When was the last time you were surprised and delighted by a product or service that you had purchased for the first time and for which you had been exposed to advertising and/or some other element of promotional material which had influenced your purchase decision? When was the last time you were disappointed by a product or service that you had purchased for the first time and for which you had been exposed to advertising and/or some other element of promotional material which had influenced your purchase decision? Bet the answer to Question 2 was more recent than the answer to Question 1. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published May 2010

It’s the day before Good Friday and boy am I looking forward to the Easter break. The first quarter of 2010 has been a tough one for us. Not particularly due to the effect of the economic situation (although we have faced our challenges in this area as have most businesses in this country) but rather, because we have been striving to keep up with (and make sense of) what is nothing short of an explosion in weird and wonderful marketing and communications channels, driven, almost exclusively by online technology. Read more >>