The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Oct

Where Is The Value In Marketing?



By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive.
First published Februrary 2007


It is sometimes said that we kiwis know the price of everything and the value of nothing.  Read more >>

Comments
Ashley commented on 29-Oct-2010 09:55 AM
Excellent points Brian - well said/written. Now how do we get lawyers to understand that when selling and for that matter buying services? They seem to be congenitally incapable of understanding the value proposition. Otherwise why do each of them have a unique and fixed price per hour - regardless of what they are selling? I would be delighted to collaborate with you if you want to jointly do a piece on this. It is the same for most service industries - they simply DON'T GET IT.

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15

Sep

Marketing :: The Meaning of Life?



By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive.
First published May 2007


As clients, colleagues and others who are unfortunate enough to spend any length of time in my company will know to their cost, I am prone to expounding, postulating and ruminating on the business and marketing concepts and their role, for good or evil, in life.
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08

Sep

Where Does Growth Really Come From?


By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive.
First published February 2010


Two questions: When was the last time you were surprised and delighted by a product or service that you had purchased for the first time and for which you had been exposed to advertising and/or some other element of promotional material which had influenced your purchase decision? When was the last time you were disappointed by a product or service that you had purchased for the first time and for which you had been exposed to advertising and/or some other element of promotional material which had influenced your purchase decision? Bet the answer to Question 2 was more recent than the answer to Question 1.
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02

Jun

Making Sense of Marketing Chaos


By Brian H Meredith

From the NZBusiness Magazine "Marketing Maestro" Archive.
First published May 2010


It’s the day before Good Friday and boy am I looking forward to the Easter break. The first quarter of 2010 has been a tough one for us. Not particularly due to the effect of the economic situation (although we have faced our challenges in this area as have most businesses in this country) but rather, because we have been striving to keep up with (and make sense of) what is nothing short of an explosion in weird and wonderful marketing and communications channels, driven, almost exclusively by online technology. Read more >>

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