The Marketing Bureau


Specialist Marketing & Communications Resourecs

12

May

Business. A Marketing Organism


By Brian H Meredith

From the NZBusiness Magazine "Marketing Maestro" Archive.
First published October 2007


Someone wants/needs something.  Someone else is willing and able to provide it. The cost of fulfilling the need/want is $1. The purchaser is prepared to pay $2 in order to acquire it. The difference is $1. That is the gross profit. So there you have it. The definition of the business concept. No MBA required.

All that is now required is to do another transaction like that one. And another. And another. Whether you end up completing 10 or 10 million such transactions in a week, the core concept does not change.  Should never change.  Must never change. All that separates the Dairy owner from the CEO of a multinational corporate is scale. Nothing else. The concept is the same. Read more >>

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29

Apr

Do We Really "Get" Marketing?


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2010


Is it that we never learn? Or that we are slow learners? Or that we are engaged in a perpetual process of learning and unlearning? Read more >>

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06

Apr

How Marketing Will Help You To ...


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2009


Now, perhaps more than ever before, it is crucial that a business be truly market oriented if it is to survive, let alone thrive, in the current and anticipated economic climate. Let’s remind ourselves of a couple of core principles that reflect inescapable business truths: Read more >>

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22

Mar

A Vital Constant In A Chaotic World


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2002


Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. This is a powerful reality for marketers to vigorously embrace. Read more >>

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