The Marketing Bureau

In a small or medium sized business where resource can be scant and expertise limited, marketing is often avoided as a concept that is best suited to the corporates. In reality, marketing is a vital concept, philosophy and practice in any business of any type or size. The following 10 Tips are not the complete picture but should get you thinking about some of the things that really do matter in your business.

First Published on www.marketingsurvivalkit.com Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published June 2006

Professor Merlin Stone is Business Research Leader at IBM Business Consulting Services at IBM in the UK. He recently spent a week working in New Zealand and wrote of his observations in “What’s New In Marketing”, a publication of the Chartered Institute of Marketing. Read more >>

Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver

To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers.  Read more >>

We may not, in the technical sense of the word, be in recession right now. But business is certainly still feeling the pinch and there are almost certainly more tough times to come.

Brian H Meredith shares some thoughts (his own and one of the Dali Lama's!) on how to navigate tough times – recession or not. Read more >>