
....for long enough to extract money from it” –a flawed definition of marketing that seems, nonetheless, to drive the actions of more than a few who seek to engage in what ought to be the honourable endeavour of trade (first published in NZBusiness Magazine July 2005) Read more >>
22
Nov
"Arresting The Human Intelligence ....
16
Nov
Marketing Is Dead!

Marketing is dead.
At least, that is, the somewhat narrow concept of Marketing practiced by many businesses. In today's information overloaded society, traditional concepts of promotion don't work. Read more >>
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Nov
You Won't Catch Trout....
...If The Plug For The Jug Is In The Bathroom _New.jpg)
So there I was....
....a firm grip on a beautifully crafted piece of matt black graphite with equally well crafted cork grip on the butt end (that’s the end you hold).
Attached to this expensive piece of space ace technology was a finely engineered (also matt black) fly reel. Read more >>
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