The Marketing Bureau

Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver

To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers.  Read more >>

The world is full of consultants in every sphere of business thinking and practice. As Marketing Consultants, we particularly enjoyed this story which might just take the heat off us in the Marketing profession! We'll be listening out for the groan! Read more >>