By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2010
A sign of the times, I know, but the past 12 months has been characterised by a weird and wonderful selection of experiences related to the wants, needs and behaviours of potential clients talking to my Consulting Practice. All of these experiences can be broadly grouped under one heading – “How can I get more for less?” Read more >>
Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver
To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers. Read more >>
The world is full of consultants in every sphere of business thinking and practice. As Marketing Consultants, we particularly enjoyed this story which might just take the heat off us in the Marketing profession! We'll be listening out for the groan! Read more >>