By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2010
A sign of the times, I know, but the past 12 months has been characterised by a weird and wonderful selection of experiences related to the wants, needs and behaviours of potential clients talking to my Consulting Practice. All of these experiences can be broadly grouped under one heading – “How can I get more for less?” Read more >>
20
Jan
Hiring A Marketing Consultant
21
Feb
Market, Production or Some Other Orientation?
Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver
To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers. Read more >>
Comments
08
Feb
IT :: Where The Real Monkey Business Goes On
The world is full of consultants in every sphere of business thinking and
practice. As Marketing Consultants, we particularly enjoyed this story which
might just take the heat off us in the Marketing profession! We'll be listening out for the groan! Read more >>
Comments
1
Archive
Tags
- advertising (73)
- b2b (18)
- blogging (2)
- brand (127)
- brand behaviour (117)
- business (70)
- business failure (6)
- business planning (22)
- business success (59)
- call centres (2)
- charity (4)
- christmas (2)
- collaboration (4)
- competition (9)
- competitive intelligence (2)
- consultant (1)
- consultants (4)
- consumer empowerment (8)
- consumer trends (42)
- corporate culture (16)
- creativity (4)
- crisis communications (13)
- crisis marketing (10)
- crm (54)
- customer centricity (123)
- customer engagement (138)
- customer experience management (125)
- customer service (130)
- data (4)
- digital marketing (2)
- digital media (99)
- direct marketing (9)
- e-commerce (2)
- email (7)
- e-marketing (103)
- entrepreneur (1)
- ethics (28)
- Event Management (1)
- facebook (49)
- featured service line (1)
- finance (2)
- for profit (3)
- fundraising (3)
- future of marketing (13)
- glossary (1)
- Google (12)
- governance (4)
- great business (15)
- growth (2)
- How To... (11)
- humour (34)
- IMC (1)
- inbound marketing (2)
- innovation (30)
- Instagram (1)
- integrity (2)
- lead generation (1)
- Leadership (7)
- LinkedIn (8)
- management (50)
- marcoms (147)
- market orientation (13)
- market research (22)
- market segmentation (1)
- marketing (155)
- marketing audit (9)
- marketing concept (26)
- marketing consultant (3)
- Marketing News (14)
- marketing paradigm (14)
- marketing planning (45)
- marketing strategy (67)
- measurement (26)
- media (2)
- media skills (5)
- Meetings (1)
- Meredith's Musings (18)
- metrics (1)
- mini marketing directors (2)
- mobile marketing (22)
- morality (1)
- networking (3)
- New Marketing Paradigm (9)
- not for profit (2)
- online (54)
- people (38)
- personal development (1)
- philosophy (16)
- Pinterest (3)
- planning (1)
- PR (2)
- presentation skills (8)
- pricing (3)
- print media (1)
- product (11)
- proposition (7)
- Purpose (1)
- quotations (85)
- Reading (1)
- recruitment (3)
- relationship marketing (14)
- Richard Branson (1)
- roi (8)
- sales (68)
- Sales Promotion (1)
- seo (4)
- service (6)
- service sector (2)
- Small Business (13)
- smes (11)
- SMS Marketing (1)
- social marketing (91)
- social media (93)
- social networking (77)
- sponsorship (11)
- Strategy (45)
- Stuff We Like (1)
- Targetting (2)
- thinking (13)
- tmb services (13)
- TME (Total Marketing Effect) (7)
- trade shows (1)
- training (6)
- trends (28)
- twitter (26)
- unplanned messages (10)
- utilitarian marketing (1)
- Word of Mouth (1)
Our Work
-
Qualmark Hospitality Performance Assessment & Rating
-
Qualmark Hospitality Performance Assessment & Rating
-
RPC Land Surveyors Marketing Strategy Development, Planning & Implementation
-
AgResearch Marketing Strategy
Comments
If people REALLY want to move their business forward, then they must be prepared to invest in it. If they don't want to pay a fair fee, then ask what % shareholding they are going to give you. :-) Although I would suggest that I wouldn't want to hold shares in a company that's not willing to invest a relatively modest figure in their future.