At The University of Auckland Business School
Short Courses at The University of Auckland Business School offer relevant, practitioner-focused business and management courses.
Brian H Meredith, CEO of The Marketing Bureau Ltd., has recently joined the faculty of Short Course Presenters, beginning with delivering the Marketing Management Short Course in November. In 2011, Brian will be delivering a further three Marketing related Courses. Read more >>
What Is Marketing?
A post on a LinkedIn Group recently asked this question and, many hundreds of replies later, we can all read one of the biggest collections of waffle, bunkum & balderdash I have ever encountered. Confusion reigns. Argument abounds. And business underperforms as a result. Read more >>
....To be Left to the Marketing Department
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published August 2004
Some years ago I was travelling around the world on a business trip which included visits to Europe, UK, US and Asia. My baggage failed to arrive with me on any sector on the trip except the last one – must surely be something of a record? Read more >>