At The University of Auckland Business School
Short Courses at The University of Auckland Business School offer relevant, practitioner-focused business and management courses.
Brian H Meredith, CEO of The Marketing Bureau Ltd., has recently joined the faculty of Short Course Presenters, beginning with delivering the Marketing Management Short Course in November. In 2011, Brian will be delivering a further three Marketing related Courses. Read more >>
06
Dec
Marketing Short Courses
30
Nov
Meredith's Musings #18
What Is Marketing?
A post on a LinkedIn Group recently asked this question and, many hundreds of replies later, we can all read one of the biggest collections of waffle, bunkum & balderdash I have ever encountered. Confusion reigns. Argument abounds. And business underperforms as a result. Read more >>
Comments
Post has no comments.17
Nov
Marketing Too Important ....
....To be Left to the Marketing Department
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published August 2004
Some years ago I was travelling around the world on a business trip which included visits to Europe, UK, US and Asia. My baggage failed to arrive with me on any sector on the trip except the last one – must surely be something of a record? Read more >>
Comments
Post has no comments.29
Oct
Where Is The Value In Marketing?
By Brian H Meredith
From the NZBusiness Magazine"Marketing
Maestro" Archive.
First published Februrary 2007
It is sometimes said that we kiwis know the price of everything and the value of nothing. Read more >>
Comments
Excellent points Brian - well said/written. Now how do we get lawyers to understand that when selling and for that matter buying services? They seem to be congenitally incapable of understanding the value proposition. Otherwise why do each of them have a unique and fixed price per hour - regardless of what they are selling? I would be delighted to collaborate with you if you want to jointly do a piece on this. It is the same for most service industries - they simply DON'T GET IT.
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