The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published May 2007

As clients, colleagues and others who are unfortunate enough to spend any length of time in my company will know to their cost, I am prone to expounding, postulating and ruminating on the business and marketing concepts and their role, for good or evil, in life.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2002

“We at McKinsey no longer believe that western business needs to be told what to do. It simply needs to do it” President McKinsey & Co

Translation? Business isn’t hard to grasp. Good business isn’t much harder to grasp.

So why aren’t more business just getting on and doing it? Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published October 2007

Someone wants/needs something.  Someone else is willing and able to provide it. The cost of fulfilling the need/want is $1. The purchaser is prepared to pay $2 in order to acquire it. The difference is $1. That is the gross profit. So there you have it. The definition of the business concept. No MBA required.

All that is now required is to do another transaction like that one. And another. And another. Whether you end up completing 10 or 10 million such transactions in a week, the core concept does not change.  Should never change.  Must never change. All that separates the Dairy owner from the CEO of a multinational corporate is scale. Nothing else. The concept is the same. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2010

Is it that we never learn? Or that we are slow learners? Or that we are engaged in a perpetual process of learning and unlearning? Read more >>