The Marketing Bureau

By Laura Lake
First Published on About.com  

It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don't worry, I'm here to help. There are marketing basics that are important to every small business owner. Marketing is not an expense it's an investment and it's important to have a clear understanding on where to start investing. If you can get this, you are one step ahead.  Read more >>

11 Questions To Ask Yourself
By Michael Carney
First Published in Michael Carney’s Marketing Week

An interesting and useful insight into some of the issues that you will need to address in your Marketing Planning courtesy of Michael Carney. Read more >>

First Published on www.business.govt.nz

Here's a quick list of the ten most common marketing mistakes business owners make - plus tips for how to steer clear of them. Read more >>

By Nicholas Watkiss

There have been a number of books in recent years suggesting that successful business is like warfare, e.g.  Mark McNeilly’s “Sun Tzu and the Art of Business,” and likening business leaders to successful generals. But while both business and warfare require leadership, the type of leadership required is very different. Leadership in battle takes place in extreme conditions, but leadership in business and commerce is not a life or death struggle. Read more >>