The Marketing Bureau

Short termism is destroying shareholder value says Brian H Meredith. Business success is born out of one thing and one thing only – the marketing concept. And that concept tells us, in crystal clear terms, that a business will survive and thrive only by identifying and/or creating needs and wants of chosen target markets and fulfilling them, at a profit, time after time. Read more >>

Too many small businesses are operating without a Business or Marketing Plan, often protesting that they are just not sure how to prepare such complex documents. But Plans need not be complicated and such businesses should take note of Eisenhower's remark that "Plans are nothing. Planning is everything". The Plan is only the documented record of the planning.

Take this One Page Marketing Plan for example - now, how hard could it be to move from no Plan to this Plan? Read more >>

Bet ya haven’t. I’d put money on it. And I’d win. Sure, some of you will have one. Most of you won’t. So I’d win. Trouble is, you’d lose. Not just your stake money but, probably, bits or all of your business too.  Read more >>

Several purchasing experiences of the past few days have prompted us to share with you what we believe to be Marketing's 1st Three Questions.  Read more >>