The Marketing Bureau

By Lucia Davis
First Published on www.imediaconnection.com

Last month, neuromarketing -- the use of technologies like electroencephalogram (EEG) brainwave analysis to measure consumer response to marketing campaigns and products -- successfully passed its most public test. New Scientist magazine hired Neuro Focus, the dominant neuromarketing firm, to select the most appealing cover design for its August issue. Read more >>

....That Your Sales and Marketing Team Must Answer
By Robert Craven
First Published on www.mycustomer.com

We let our people in charge of sales and marketing (us or our employees) get away with murder. It's time to sort them out, says Robert Craven.   Read more >>

3 Critical Steps
by Laura Patterson
First Published on www.marketingprofs.com

Ted Levitt, author of The Marketing Imagination, writes, "The role of marketing is to create and keep customers." A marketing plan is a valuable instrument in helping Marketing plot a course of action for how it will go about creating and keeping customers. Read more >>

First Published on www.netmba.com

Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers. The following is a quick and dirty Guide to this important marketing planning tool. Read more >>