The Marketing Bureau

For some reason, the concept and practice of Planning is nowhere near as prevalent in organisations as it ought to be. The result is higher risk factors and sub optimal performance. The following thoughts on the concept and how to apply it might be a useful prompt Read more >>

That Create Preference, Not Just Parity
by Tim Riesterer
First Published on www.marketingprofs.com

A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to create preference. Unwittingly, it appears, companies are creating value parity-positions, not value propositions. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2003

“...the luxury of those sitting on the sidelines.” This is what John Nash’s (imaginary) boss says of “conviction” in the movie “A Beautiful Mind.” For those of us who choose to play rather than watch in the game of marketing, measurement, not conviction, belief or gut feel is the compass that must guide us. Read more >>

By Kevin Mackin
First Published on www.marketingmag.com.au

I want to talk about collaboration – collaboration within our work place to facilitate fast and effective marketing strategies. Why do I want to bring this up? Because ‘marketing effectiveness’ has been repeatedly held up as an all-important goal in 2010 and I wonder just how many of us have made headway with it. Read more >>