The Marketing Bureau

First Published on www.marketingmag.co.uk  

LONDON - In their quest to hardwire responsible practices into their marketing activities, brands are looking to outsiders for guidance on their products and campaigns.  Read more >>

First Published on www.getmarketsavvy.com  

Many times when talking to small business owners, I hear and see some of the same mishaps that ultimately lead to their demise.  Unfortunately, by the time I hear about it, the business is on the brink of failure and the owner is discouraged from salvaging the pieces.  Fortunately, there are things that small business owners can do to avoid the likelihood of failure. But the key is to make sure the issues are addressed well BEFORE the first sign of trouble.  

Here is a list of the the top 3 mistakes that small business owners are making right out the door.  Read more >>

by Laura Patterson
First Published on www.marketingprofs.com

As I work with marketing organizations around the world, a common gap stands out: the lack of marketing strategy. Perhaps it's because the difficult economic climate has forced marketers into a more tactical mode, with leaner teams trying to execute more with less. Read more >>

Got a Marketing Plan?

It is strange, but true. The majority of businesses that my colleagues encounter do not have a Marketing Plan. Or a Business Plan. Or a Plan of any sort, by any name. Read more >>