The Marketing Bureau

First Published on www.marketing.about.com

Are you spending time marketing your product, but still not selling as much as you would like? Marketing Guide, Laura Lake shares some basics that too many businesses miss in trying to find the answer to this question Read more >>

Why Marketing to Multicultural Consumers Requires a Subtle Touch

First published on www.knowledge.wharton.upenn.edu
In an era of globalization and fluid national borders, advertising that appeals to cultural and ethnic identity has become a vital part of the corporate marketing arsenal. But new research co-developed by Wharton shows how ethnic-oriented marketing can backfire and even turn multicultural consumers against a product or service, as three marketing professors explain in a paper titled, "Bicultural Identity and the Dark Side of Targeting." Read more >>

What Marketers Need To Know
by Andrea Learned

Whenever there's a significant change in society's needs, brands must evolve their products or services to best meet them. That is nothing new, and we are now in the midst of such change—a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media.

First Published on www.marketingprofs.com Read more >>

by Brian H Meredith

The Telecom saga of recent times is a text book example of how a Brand can be seriously damaged by a series of unplanned behaviours. Read more >>