The Marketing Bureau

Social Media Is The Ultimate Energy vs. Money Marketing Tool
Put it to Work For Your Business.
By Barbara Findlay Schenck
First Published on www.entrepreneur.com

Jay Conrad Levinson coined the term "guerrilla marketing" in the 1980s, defining it as an approach for "achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money." Read more >>

First Published on www.mycustomer.com

UK - Nearly a third of shoppers have made major changes to their spending habits over the last seven months, with 'prudence' and 'economising' being the key watchwords of the day. Read more >>

By Michael Carney

Much of today's marketing is aimed at the younger end of the population. Popular trading demographics include 20-39s, 20-44s 18-39s or 18-49s. If your target audience is really skewing older, you'll daringly opt for those aged 25-54. Talk about covering all the bases.  Read more >>

Why Marketers Need a Multi-Disciplinary Approach
First Published on knowledge.smu.edu.sg

Apple's recent launch of the iPad was met with much hoopla. When the product was first announced in January, some critics called it “underwhelming”, even “stupid”, while for the others, the brand could do no wrong. Nevertheless, Apple was entering into a new product category and analysts were in two minds about how it would fare. On the one hand, the iPad seemed like a larger version of an older product, the iPod Touch. On the other hand, it seemed to offer a more immersive experience because of its larger screen. 

Be that as it may, more than 500,000 iPads were sold within the first week of its launch. Read more >>