The Marketing Bureau


Specialist Marketing & Communications Resourecs

15

May

Baby Boomers & The Marketing Revolution



By Clark Kokich
First Published on
inc.com

There’s a new generation gap brewing. Today there are over 77 million baby boomers, the largest demographic cohort in the U.S. (now age 47-66). Not far behind comes Generation Y, the echo boomers, with more than 60 million members (now age 18-32). Read more >>

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08

May

6 Do's and Don'ts for Marketing with Pinterest



By Susan Gunelius
First Published on www.entrepreneur.com  


Brands are piling into Pinterest, the wildly popular visual bookmarking tool. And plenty are making mistakes along the way as they try to figure out how to use the site for their marketing. Read more >>

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12

Jan

Preparing Your 2012 Marketing Plan?



11 Questions To Ask Yourself

By Michael Carney
First Published in
Michael Carney’s Marketing Week

An interesting and useful insight into some of the issues that you will need to address in your Marketing Planning courtesy of Michael Carney. Read more >>

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06

Dec

Is Social Media Serving Your Business Strategy?



By Jack Springman
First Published on www.mycustomer.com
 

Any CRM veteran reading through the array of analysts’ reports, articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.”  Read more >>

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