The Marketing Bureau

By Denise Zimmerman

If you spend any time online you could be forgiven for thinking that the world of marketing now begins and ends at Social Media. As pervasive (and potentially effective) as this rapidly developing phenomenon is, is Social Media really the silver bullet for marketers looking to transform business performance?

First published on www.imediaconnection.com Read more >>

A 12 Step Guide.
Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

First Published on www.marketingprofs.com Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

We may not, in the technical sense of the word, be in recession right now. But business is certainly still feeling the pinch and there are almost certainly more tough times to come.

Brian H Meredith shares some thoughts (his own and one of the Dali Lama's!) on how to navigate tough times – recession or not. Read more >>