The Marketing Bureau

Offering a Better Fit for Today's Careful Consumers
First Published on knowledge@wharton

United States: Retailers looking for growth in today's economy might pick up a lesson or two from Coca-Cola's Freestyle vending machines.  Read more >>

By Andrew Wilson
First Published on www.marketingmag.com.au

We all recognise that consumers are savvier than ever. And those that aren’t – well, they’ve probably got savvy friends influencing them more than ever.  Read more >>

....By Budget Constraints and Cost Fears
by Cath Everett
First Published on www.mycustomer.com

Although corporate social responsibility activities can help to attract and retain customers and boost profitability, short-term budgetary constraints and cost fears are acting as a break on fulfilling objectives. Read more >>

William Fung and Vera Wang on the Implications of Going Global
First Published on Knowledge@Wharton

Vera Wang built a brand creating wedding-day fantasy gowns for celebrities and socialites. She became a household name, even to the average shopper, although her creations were often too expensive to hang in their closets. Read more >>