The Marketing Bureau

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published September 2002

Question:   How many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price? Read more >>

First Published on www.business.govt.nz

Here's a quick list of the ten most common marketing mistakes business owners make - plus tips for how to steer clear of them. Read more >>

By Nicholas Watkiss

There have been a number of books in recent years suggesting that successful business is like warfare, e.g.  Mark McNeilly’s “Sun Tzu and the Art of Business,” and likening business leaders to successful generals. But while both business and warfare require leadership, the type of leadership required is very different. Leadership in battle takes place in extreme conditions, but leadership in business and commerce is not a life or death struggle. Read more >>

First Published on www.gtms-inc.com

As many of you know, we are passionate supporters of strategic planning. We believe your sales and marketing success depends on it. We believe in a well-built strategy that tightly integrates the sales and marketing process and consistently communicates a company's position (who you are, what you do, and why you) in your market. And, we believe a strategy based on the knowledge your target market is not everyone, your product/service does not do everything, and you do have competition will win every time—especially when executed flawlessly, consistently, and as planned.  Read more >>