The Marketing Bureau

Innovating in the French Wine Industry
First Published on Knowledge@Wharton  

How does an entrepreneur successfully introduce innovation to a gastronomic tradition that is a cornerstone of French culture and identity? Stephane Girard, who graduated from the Bordeaux Wine School in 2004, has launched a modern concept in wine degustation designed to make understanding viniculture more accessible by placing the individual's discovery of wine at the center of the experience. Read more >>

by Rafi Mohammed  
First Published on hbr.org

A few years ago I gave a speech to a national association of printers. I was discussing the standard pricing technique of allowing customers to choose how much to pay by offering good, better, and best versions of a product. Read more >>

5 Ways to Fit Marketing into Your Schedule
by Carolyn Higgins
First Published on www.bplans.com

Oh – I’m guilty of it too. We get caught up in the day-to-day of our work; answering phone calls, putting out fires, payroll, inventory, life…. But the fact is, the long-term success of any business is dependent upon finding the time to invest in the future. And one of the surest ways to insure your business will be around for the long-haul and continue to grow and flourish is to implement and use a marketing plan (and a system).  Read more >>

First Published on www.btobonline.com  

It's 2011 and print—a battered and beleaguered medium in the interactive age—is still with us. Although diminished, print remains a key ingredient in the b2b mix. It has impact and shelf-life; it has texture and a certain portability.  Read more >>