The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published Februrary 2007

It is sometimes said that we kiwis know the price of everything and the value of nothing.  Read more >>

by Adrian Ott
First Published on www.marketingprofs.com  

Time is today's scarcest resource. Everyone is suffering from attention overload—from too many to-dos to overflowing inboxes to constant technology distractions. As a result, many marketers have resorted to just getting louder (literally and figuratively). But no one wins the attention arms race.   Rather than pushing (and annoying) customers, one must harness the ebbs and flows of customers' time and attention, and work with those forces rather than fight against them. One way to break through the cacophony is via triggers that redirect customer behaviour. There are eight such triggers, or 8Ps, that frequently result in a sale if matched with an appropriate call to action.  Read more >>

By Lucia Davis
First Published on www.imediaconnection.com

Last month, neuromarketing -- the use of technologies like electroencephalogram (EEG) brainwave analysis to measure consumer response to marketing campaigns and products -- successfully passed its most public test. New Scientist magazine hired Neuro Focus, the dominant neuromarketing firm, to select the most appealing cover design for its August issue. Read more >>

....That Your Sales and Marketing Team Must Answer
By Robert Craven
First Published on www.mycustomer.com

We let our people in charge of sales and marketing (us or our employees) get away with murder. It's time to sort them out, says Robert Craven.   Read more >>