The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published May 2007

As clients, colleagues and others who are unfortunate enough to spend any length of time in my company will know to their cost, I am prone to expounding, postulating and ruminating on the business and marketing concepts and their role, for good or evil, in life.  Read more >>

Integrate and Interact
By Christine Perkett
First Published on www.marketingprofs.com

The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands online across Twitter, Facebook, Foursquare, Google and more. But wait, there’s more! Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published February 2010

Two questions: When was the last time you were surprised and delighted by a product or service that you had purchased for the first time and for which you had been exposed to advertising and/or some other element of promotional material which had influenced your purchase decision? When was the last time you were disappointed by a product or service that you had purchased for the first time and for which you had been exposed to advertising and/or some other element of promotional material which had influenced your purchase decision? Bet the answer to Question 2 was more recent than the answer to Question 1. Read more >>

To Avoid At All Cost
First Published on www.marketingprofs.com

In a post at the B2B MarketingSmarts blog, Susan Fantle recalls a negative thought recently expressed by a client—one she's heard countless times. "It occurred to me that it might be time to share [a] list of bad thoughts so that other B2B marketers might see the possible error of their ways," she notes.  Read more >>