For 2012
By Mike Frey
First Published on www.thecustomercollective.com
While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>
04
Jan
7 Small Business Marketing Predictions
19
Sep
A CMO's Guide To Finding Cash
By Scott Esmond
First Published on www.imediaconnection.com
Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay. Read more >>
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Sep
Building and Measuring Loyalty
Ex Tesco Boss Shares His Wisdom
First Published on www.mycustomer.com
United Kingdom : Knighted for services to retailing, and renowned for transforming the supermarket industry in Britain by growing Tesco to the largest chain in the country through innovative customer loyalty incentives such as the Clubcard, few are better qualified to talk about loyalty and customer-focused initiatives than Sir Terry Leahy. Read more >>
Comments
An interesting article and how can you argue with the success? Living in the UK I had to shop at Tesco and Sainsbury's not by choice but out of necessity, in the UK other than M&S there is no reasonable choice on offer. In the early 90s, Sainsbury's above
all was a really very pleasant experience. Today, when I enter either a Tesco or a Sainsbury's, my experience is the feeling and the imagining that I'm entering an insane asylum. The blandness, the lack of the variety and the presentation is in my view approaching
old USSR style banality ... I know because I've been there. And my experience is no exaggeration. It's almost tragic to witness the degenerative contrast in shopping experience in the UK that has occurred in just 15 years. When I go shopping especially in
a supermarket I want both a comfortable and an enjoyable experience that includes a wide variety of choice. I don't to feel that I am locked into a quasi insane asylum. But ... both the Tesco and Sainsbury's results very clearly show that these meager offerings
are all that customers want and desire. Otherwise it would be different. And in all that we as marketers must pay very close attention.
all was a really very pleasant experience. Today, when I enter either a Tesco or a Sainsbury's, my experience is the feeling and the imagining that I'm entering an insane asylum. The blandness, the lack of the variety and the presentation is in my view approaching
old USSR style banality ... I know because I've been there. And my experience is no exaggeration. It's almost tragic to witness the degenerative contrast in shopping experience in the UK that has occurred in just 15 years. When I go shopping especially in
a supermarket I want both a comfortable and an enjoyable experience that includes a wide variety of choice. I don't to feel that I am locked into a quasi insane asylum. But ... both the Tesco and Sainsbury's results very clearly show that these meager offerings
are all that customers want and desire. Otherwise it would be different. And in all that we as marketers must pay very close attention.
18
Feb
If Cash Flow Is King....
....What Does It Mean For Marketing?
First Published on www.mycustomer.com
Nicholas Watkis debates the implications for marketing if maintenance of cash flow is a primary responsibility. Read more >>
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